Best taglines for online dating

Intrepid men and women with a drive to explain the unknowable have long answered the great mysteries of the universe, and of the human condition, with science.

Penicillin, the genome, evolution and the Big Bang: these are the breakthroughs that shape our world.

JCrush, another app released in April, is quite similar to JSwipe.

With a list of potential matches right around the corner, users can not only choose “Crush” (yes) or “Oy Vey” (no) but can also select “Maybe.” “While relying on friends, family and fate is great, we have to keep up with the times and use technology to make our lives easier,” says Sonya Kreizman, JCrush’s COO.

The researchers suggest the boring but supposedly effective, “Genuine, attractive, outgoing, professional female, good sense of humor, into keeping fit, socializing, music and travel, seeks like-minded, good-natured guy to share quality times.”In general, the research shows online daters steer gender stereotypical. Women like bravery, courage and risk-taking more than kindness and altruism. The six-page study goes on to offer a practical how-to for online daters including nuggets like: don’t just wink or send a generic message; keep the first missive short and sweet; be enthusiastic; and don’t keep an online paramour waiting. But consider, singles, while strict guidelines are sure to be a comfort for some in the online dating pool, love is not an exact science—and even stone-cold science needs its skeptics.

With more than 30,000 global users, from Australia and back, the app, Kreizman hopes, will unite and strengthen Jewish communities.

The massive online matchmaker—which boasts 750,000 users and attracted major media buzz in April with its rebranding campaign, “Get Chosen”—is known as the go-to for Jewish online dating.

So it’s no wonder that in its 17 years, JDate hasn’t faced much competition. As online dating becomes more tech-savvy and complex, Jewish dating is following suit.

With a list of eerily specific guidelines—covering everything from the perfect screen name to the wording of that first message—science has the looking for love covered.

And for those who judge breakthroughs in online dating insignificant in the annals of scientific discovery, even Carl Sagan knows that “For small creatures such as we the vastness is bearable only through love.”The Perfect Handle Men are simple creatures, the science suggests, so obvious screen names are the most effective.

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